And yes, advertising is still a necessary part of the game. It’s actually a win-win for realtors to invest in advertising your home, as they are also advertising their own name. In addition to the traditional newspaper ads, many realtors are seeing good results promoting photo gallery and video walk-throughs of homes for sale on Facebook and other social media sites (yet another reason to invest in quality photography).
Real estate brokers are subject to the Real Estate Brokerage Act and must comply with various measures to ensure your protection: they must meet the requirements of the Organisme d’autoréglementation du courtage immobilier du Québec (OACIQ), contribute to the Real Estate Indemnity Fund and hold professional liability insurance. They are responsible for the real estate transaction.