And yes, advertising is still a necessary part of the game. It’s actually a win-win for realtors to invest in advertising your home, as they are also advertising their own name. In addition to the traditional newspaper ads, many realtors are seeing good results promoting photo gallery and video walk-throughs of homes for sale on Facebook and other social media sites (yet another reason to invest in quality photography).

A broker provides a complete and accurate description of the property, performs a comparative market analysis, proposes a marketing strategy, verifies the specifications of the desired property, prepares and submits the promise to purchase to the seller, negotiates in the best interest of his or her client, and ensures that all conditions are met on time for the signing of the notarial act.
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